PackIt is a brand that specializes in insulated, portable cooler bags designed to keep food and drinks fresh for hours. Their products feature built-in cooling technology, eliminating the need for ice packs by using freezable gel built into the walls of the bag. PackIt offers a range of bags, including lunch bags, wine bags, and larger cooler bags, all designed with convenience and eco-friendliness in mind. The brand focuses on creating stylish, compact, and functional solutions for people who want to keep their meals cool and fresh while on the move.