LOQI

Art You Can Carry

OriginGermany

Est.2013

Known forFoldable art-print tote bags — museum masterworks and original artist designs on a strong, water-resistant recycled-fabric bag that folds away into its own built-in pocket.

Art-print designsFolds into its own pocket100% recycled fabricHolds up to 20kgWater-resistant and washable

LOQI is a Berlin design brand that turns the everyday tote into a piece of art you can carry. Working with the world's great museums and artists, it prints masterworks and original designs onto foldable, hard-wearing bags made from fully recycled fabric — beauty and function in something you'll actually use every day.

Carry a Masterpiece

Hokusai's The Great Wave off Kanagawa — one of the most famous images in the world — printed across a foldable everyday tote. Strong enough for a full grocery run, light enough to fold into its own pocket and live in your bag until you need it. A piece of art history that earns its keep.

$24.95View product →

EU's Take

Our Take on LOQI

What we like: these are the rare reusable bag that people actually want to be seen with. The artwork is genuinely good — real museum masterpieces and sharp original designs — and the bag underneath earns its place: it folds down to nothing, holds a surprising amount, and shrugs off rain. They make a great gift, an easy impulse buy at the counter, and a guilt-free swap for single-use plastic.

Worth knowing: the fabric is fully recycled and the printing is genuinely low-impact, so the eco credentials hold up rather than being a sticker. And because the designs are licensed collaborations with museums and artists, the art on the bag is the real thing — not a generic print.

From a Cotton Farm to the Louvre

LOQI was founded in Berlin in 2013 by Belinda Klaes — an Australian who grew up on a cotton farm before making Europe, and its museums, her second home. The idea was simple and a little stubborn: take something everyone needs, an everyday bag, and turn it into a canvas for the world's great art.

The name says it best — LOQI joins the Latin loci, meaning place, with the Chinese qi, meaning life energy. The brand now works with around eighty of the world's finest museums and a roster of contemporary artists, from Hokusai and Van Gogh to living designers, putting masterworks and original art onto bags people carry every day. When a museum or artist partners with LOQI, they earn from it too — art that supports the people who make it.

Underneath the artwork, the bags are built to matter: made from fully recycled fabric, printed without water using low-impact dyes, and designed to fold away and last for years. It's a simple product with a serious purpose — getting great art out of the gallery, cutting down on single-use plastic, and proving the two can be the same thing.

Frequently Asked Questions

How do LOQI bags fold up?

Each bag folds down into a small built-in zip pocket that's part of the bag itself, so it packs away to about the size of your palm and lives easily in a handbag, glovebox, or coat pocket until you need it.

How much can they hold?

A lot more than they look — LOQI totes are designed to carry up to 20kg despite weighing almost nothing, so they handle a full grocery shop or a heavy market haul without complaint.

What are they made from, and can I wash them?

They're made from fully recycled fabric and are water-resistant and machine washable, so they're easy to keep clean and built to be used again and again.

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From a Cotton Farm to the Louvre

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LOQI

Filter

Sort by

Carry a Masterpiece

Carry a Masterpiece

Our Take on LOQI

From a Cotton Farm to the Louvre

Frequently Asked Questions

Contact Us

Join Our Newsletter

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